Tennis is widely regarded as the most fashionable sport today — on one hand, top players on the tour are becoming faces of fashion brands, and on the other, designers are constantly inspired by the sport’s aesthetic. Ukrainian fashion brands are also working with this theme: this summer, we saw many interesting collections dedicated to the noble world of tennis.
BEVZA
Before Wimbledon-2025, Ukrainian designer Svitlana Bevza released a collection of clothing and accessories in collaboration with Ukraine’s first racket, Elina Svitolina. All items in the line are made exclusively in white — a symbol of purity, strength, and light, which is also the code of Wimbledon itself. The capsule features reinterpreted archival models of the brand, appearing in white for the first time. Among them: an architectural dress that emphasizes both a woman’s fragility and strength; a manually assembled vest made of rhombuses from fabric remnants, supporting sustainable production principles; a signature hair bow, first introduced by the brand in 2018, now in a mini-version made of silk taffeta. A special item in the collection is a mirror pendant in the shape of a tennis racket.
Advertising.
BEVZA x SVITOLINA
BEVZA x SVITOLINA
LONA PRIST
Ukrainian brand Lona Prist presents a new collection this summer dedicated to the legendary Wimbledon tournament. This drop became iconic for the team, as Lona Prist is introducing a line of clothing and accessories for the first time, creating a complete and finished look for the court and beyond. For the brand’s founder, Aliona Prist, who is actively involved in tennis, this collection is a personal story. The capsule includes three bag models inspired by tennis accessories, as well as a complete set of tennis attire — a skirt with an asymmetric hem, an oversized polo shirt, a top, a headband, wristbands, and socks. The capsule is executed in white—the official color of Wimbledon—using the latest technological materials that ensure maximum comfort during movement, are breathable, and maintain their shape.
LONA PRIST
LONA PRIST
DUKACHI
Tennis is a new collection of pendants from the DUKACHI brand, dedicated to Ukrainian women’s tennis, as seven of our girls currently represent the country among the top hundred female tennis players on the planet. The golden silhouette of a racket harmoniously combines with a wheat ear — a traditional Ukrainian symbol of nature, prosperity, fertility, and indomitable inner strength. Grass, clay, or hard court — each surface dictates its own rhythm and style of play. Since each player has their favorite court, the pendant concept allows for personalization with precious stones to match a specific surface. Emeralds symbolize grass courts, orange stones represent clay courts, and blue stones are for hard courts. A classic version of the jewelry with diamonds is also available. At Wimbledon-2026, Yuliia Starodubtseva and Dayana Yastremska chose these ornaments for themselves.
DUKACHI
DUKACHI
MISS D
The MISS D brand, before the start of the tennis season, introduced a capsule where you can find absolutely everything for playing this sport — special tennis dresses, skirt and top sets in various colors, and a variety of accessories — from hats to socks. Importantly, all polo shirts in the collection are made from fabric with UV protection, providing sun protection, and special perforations ensure quick moisture wicking, maximum ventilation, and comfort during play.
MISS D
MISS D
Weekend Club
The Weekend Club brand, in turn, focuses on relaxed outfits perfect for spending time off the court. The new collection features tracksuits with zip sweatshirts and shorts in sophisticated shades—dark blue, gray, cream, with accents of brighter red and green. This season, Weekend Club is also adding new colors: cream, soft pink, and mint. These are ideally complemented by sturdy ribbed tank tops or polo shirts in the best traditions of tenniscore aesthetics.
Weekend Club
Weekend Club